The key to making money is in having an idea that people believe will meet their needs. If people believe in the idea that you have then that is what is called selling. Selling is when people are convinced whatever it is that you are have meets their needs and they are willing to part with their money for it. The easiest way to convince people to buy your product is by presenting them with a solution to their problems. As long as that solution can be delivered in the best package or the most tolerable packaging then most people will be willing to exchange their money with your product.
A good definition of money is that money is just a belief of value expressed in numbers, which we then give a representation through paper and coins. If you want to be rich you need an idea which people believe is worth a certain number you propose. For example, Bill Gates became rich because he proposed an idea and expressed it as a product to which a value was then assigned to that product because it met people’s needs. Being rich is not about the capital that you need to start a business and making money, it is not about the business or the salary; it is simply about ideas that people are willingly to put a value on to. Everything you have ever bought in your life was just an idea that was given a value.
Think of anything you have ever come across and the key is the same. Think of iphone, Nokia, Louis Vuitton, Ferrari, Microsoft Windows, sliced bread, and McDonalds; these are all ideas which when you buy, you buy believing that they have a certain value. It does not mean that this is the real value but the fact is that someone has done a good job in presenting to you a product or service which meets your needs and you accepted the value assigned to it. Money has no value and cannot do anything until someone believes that it has value and is willing to work for it.
So the next time you are thinking of making money, think “What needs can I package into a product” and that is your Key to making money.
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